How to Make Money with Event Planning

 

How to Make Money with Event Planning (No BS Guide)

You love organizing stuff. You thrive on the chaos of deadlines, last-minute changes, and pulling off a flawless event. But can you actually make money with event planning?

Hell yes.

But here’s the truth—most people screw it up by overcomplicating things. They focus on the wrong stuff (like fancy business cards) instead of getting clients and getting paid.

Let’s fix that.

Why Event Planning is a Goldmine

Before we dive into the how, let’s talk about the why.

  • High demand: People will always need weddings, corporate events, birthdays, and conferences.

  • High margins: Charge premium prices for your expertise.

  • Scalable: Start small, then build teams, systems, and passive income streams.

Now, let’s break down exactly how to make money with event planning—no fluff.

1. Pick Your Niche (The Right Way)

Generalists get lost in the crowd. Specialists get paid.

Instead of saying “I plan events,” say:

  • “I help couples throw stress-free luxury weddings.”

  • “I organize high-end corporate retreats for tech companies.”

  • “I plan epic birthday bashes for influencers.”

Pro Tip: The more specific, the easier it is to market and charge more.

2. Get Your First Clients (Fast)

No clients = no business. Here’s how to land them quickly:

A. Leverage Your Network

  • Post on social media: “Planning events professionally—DM me if you need help!”

  • Offer a free or discounted first event in exchange for testimonials.

B. Cold Outreach That Works

  • Find small businesses (restaurants, gyms, salons) and pitch:
    “Hey [Name], I help local businesses boost sales with killer events. Want to host a VIP night?”

C. List on Gig Platforms

Pro Tip: Always collect testimonials and photos—social proof sells.

3. Price for Profit (Stop Undercharging)

Most new planners charge peanuts because they’re scared. Don’t.

Pricing Models That Work:

  • Flat fee (e.g., $3,000 per wedding)

  • Hourly rate (if consulting, e.g., $100/hr)

  • Percentage of budget (e.g., 10-20% of total event cost)

Example: If a wedding budget is

20K,charge20K, charge

2K–$4K just for planning.

4. Upsell Like a Pro

Why just plan when you can make more?

  • Offer day-of coordination (+

    500–500–

    1,500)

  • Sell vendor bundles (get discounts from florists, photographers, etc., and mark up)

  • Add premium services (e.g., custom invitations, VIP concierge)

Pro Tip: Bundle services so clients say “Might as well!”

5. Scale Beyond Your Time

You don’t want to trade hours for dollars forever. Here’s how to scale:

A. Build a Team

Hire assistants for logistics while you handle high-touch clients.

B. Create Digital Products

  • Sell event planning templates on Etsy or Gumroad.

  • Offer an online course (“How to Plan Your Dream Wedding”).

C. License Your Process

Teach others your system and charge for coaching.

6. Automate & Outsource

Stop doing

10/hourtaskswhenyoucanbill10/hour tasks when you can bill

100/hour.

  • Use Calendly for bookings.

  • Automate emails with Mailchimp.

  • Hire a VA for admin work (Upwork or Fiverr).

FAQs (Real Questions, Real Answers)

Q: Do I need a degree to be an event planner?

A: Nope. Clients care about results, not diplomas.

Q: How much can I make as a beginner?

A:

1K–1K–

5K/month part-time. Full-time?

50K–50K–

100K+ if you niche down.

Q: How do I find vendors?

A: Network on Instagram, Facebook groups, or local business meetups.

Q: What’s the biggest mistake new planners make?

A: Undercharging and taking on too many DIY tasks.

Final Tip: Start Before You’re “Ready”

You don’t need a fancy website or a million followers. You need one paying client.

Get that first gig, deliver insane value, and the rest will follow.

Want More Money-Making Strategies?

If you’re serious about building a profitable business, check out MillionFormula.com—they break down real, scalable ways to make money online.

Other solid resources:

Bottom line: Making money with event planning is about clients, pricing, and scaling. Stop overthinking—start selling.

Now go book your first client. 🚀

Location: United States

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